Disclosure

Why this page exists

I make a living creating content for family brands. Nearly all of what you see in my portfolio was paid for, and some of it involved product that was sent to me for free. I would rather you hear that from me plainly, on a page with my name on it, than work it out later.

This page is not where the disclosure legally happens, and I want to be straight about that too. The Federal Trade Commission’s guidance on endorsements says a disclosure has to be difficult to miss and has to sit with the content it applies to, in a place you cannot avoid. A note tucked away on my website cannot do that job. Someone watching a Reel is not reading this page. So the disclosure goes on the post itself, every time. This page is here to explain how I work, not to stand in for that.

This is my own site, and it is my advertising for my own business. Everything on it should be true. If you ever find something here that is not, tell me and I will fix it.

Assume it was paid work

Treat everything in my portfolio as commercial work unless it says otherwise. Most of it is one of three things: a paid brand partnership, sponsored content a brand commissioned and used in its own advertising, or content I made about a product that was gifted to me.

Gifted product counts. Free product is a material connection even when no money changes hands, and even when the product is small, and even when nobody asked me to say anything nice. Early access counts. A discount counts. If a brand gave me something, that is part of the picture and it gets disclosed.

How I disclose on the posts themselves

I use plain words. Ad. Sponsored. Paid partnership with the brand. Gifted by the brand. I do not use shorthand like sp or spon, and I do not rely on collab, ambassador, or a thank-you tag on its own to carry the message. Those are the versions the FTC has specifically called out as not doing the job, and honestly they are the versions people use when they are hoping not to be noticed.

I put the disclosure where you will actually see it. At the top of a caption, not buried under more. On screen in a video, and said out loud as well, because someone watching with the sound off and someone listening while they fold laundry should both get the same information. On an image, superimposed rather than tucked underneath.

When a brand runs my content as its own advertising, the disclosure requirements travel with it. I deliver work with disclosure built in and I ask brands to keep it that way.

The opinions are mine

Being paid buys my work. It does not buy my enthusiasm.

I turn down products I would not use myself, and I turn down products that are wrong for my family. If something does not work for us, I will tell you rather than post it anyway. If a brand needs me to say a thing I do not believe, that is a project I do not take. This is not a stance I have adopted for a website page. It is the entire reason anyone hires me instead of running an ad.

I only talk about products I have actually used. I do not describe an experience I have not had, I do not repeat a claim I cannot stand behind from my own use, and I do not present something that happened for us as though it will happen for everyone. Families are different. My four kids are not your kids.

We try things first

Before I make content about a product, we live with it. It goes into the house, into the diaper bag, into the car, into the dishwasher, into the laundry. My children appear in some of that content because it is genuinely our life, not a set.

That means what you are seeing is one family’s experience over a particular stretch of time, with a particular version of a product. It is not a test, it is not a review panel, and it is not proof of anything beyond us. It is honest, and it is limited, and both of those things are true at once.

Brand names on this site

The brand names on this site are here for one reason: to show you work I actually did. Each one refers to a real, completed project. I use past tense on purpose.

Those names and logos belong to the companies that own them. Showing a brand’s name does not mean that brand sponsors me, endorses me, or is affiliated with MamaFinds beyond the specific project described. It does not mean we are currently working together, and it is not that brand telling you I am good at my job. It is me telling you what I have made.

If you work for a brand shown here and you would rather I did not display your name, email me at themamafinds@gmail.com and I will take it down. No argument, no process.

Nothing here is advice

I am a parent who makes content. I am not a doctor, a nurse, a nutritionist, a lactation consultant, a child development specialist, or a car seat technician. Nothing on this site or in my content is medical, health, nutritional, safety, or professional advice, and none of it is a substitute for the manufacturer’s instructions or for a professional who knows your child.

This matters most with baby and child products, so I want to be specific. Sleep, feeding, car seats, carriers, bath, anything that goes in a mouth or holds a body. Products get reformulated, redesigned, and recalled. What I used two years ago may not be the version on the shelf today. Please read the current instructions that came with your product, check current recall information, ask your pediatrician when it is a health question, and make the call for your own family.

I will always rather you trust your own judgement than mine.

I do not use affiliate links

I do not currently use affiliate links anywhere on this site, and I do not earn a commission when you buy something I have talked about. There are no tracked links, no discount codes that pay me, and no revenue share with any retailer.

I am saying this because plenty of creators do use them, which is a completely legitimate way to work, and you have no way of knowing which kind I am unless I tell you. If that ever changes, I will update this page and say so clearly, and I will disclose it on the content itself as well, in the same plain way I disclose everything else.

If something here looks wrong

Email me at themamafinds@gmail.com. If you think a piece of content on this site is yours and I should not be using it, tell me what it is and where you see it, and I will look at it and take it down if you are right. If you think something I have written is inaccurate or misleading, I want to know that too.

Emailing me is not confidential, so please do not send anything sensitive in a first message. But a real person reads it.

A note on this page

I wrote this myself, and I am not a lawyer. It describes how I actually work, in my own words, as of the date shown at the top of this page. It is a statement of how I run things rather than a formal legal document, and I will update it when what I do changes.